Tote Casino Privacy Policy

At Tote Casino, we take your privacy seriously and are committed to protecting the personal data you share with us when you use our website, our Tote app, or any of our related services. This policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your personal data. By registering an account or using Tote betting and gaming services, you agree to the practices described in this policy.

Information We Collect

When you complete Tote register steps to open an account, we ask you to provide certain personal details so that we can verify your identity, comply with our licence conditions, and provide you with a safe environment to play. We collect the following categories of information:

• Identity details such as your full name, date of birth, and residential address, which we require because access is limited to customers resident in the UK or Ireland
• Contact information including your email address and phone number, used for Tote login verification and account communications
• Payment information relating to your debit card or Apple Pay, used to process your Tote deposit and Tote withdrawal requests
• Gaming and betting activity, including your Tote bet history, stakes placed on Tote slots, live casino tables, and pool betting products
• Technical data such as your IP address, device type, and browser information collected automatically when you access our platform
• Communication records from our LiveChat, email, and phone support channels

How We Use Your Information

We use the information we collect for several purposes connected to running Tote Casino responsibly and securely. Our uses include verifying your age and location, processing your Tote deposit and Tote withdrawal transactions, administering promotions such as our Tote bonus code offers and Tote free spins campaigns, and detecting fraud or money laundering as required under our Gambling Commission licence. We also use your data to personalise the games and offers you see, including notifying you about a new Tote no deposit bonus or Tote casino bonus where you are eligible, and to send you service messages regarding your account, our Tote jackpot promotions, or changes to our terms.

Our Reel Rewards loyalty programme and other promotional tools rely on tracking your qualifying activity so that we can credit rewards accurately. If you use a Tote promo code, we record its use to confirm eligibility and prevent abuse of the offer.

Cookies and Similar Technologies

We use cookies and similar tracking technologies on our website and within our Tote casino app to remember your preferences, keep you logged in, and understand how customers use Tote betting and Tote casino slots features. Cookies also help us measure the performance of our marketing campaigns and improve the overall experience across Tote casino online and Tote sports casino sections of our site. You can manage or disable cookies through your browser settings, though doing so may affect certain functions of our services.

How We Share Your Information

We do not sell your personal data. We may share information with:

• Payment providers and card issuers to process transactions on your account
• Regulatory bodies, including the Gambling Commission, to meet our licensing obligations
• Fraud prevention and verification services to confirm your identity and protect against misuse
• Third-party service providers who support our IT infrastructure, customer support, and marketing operations
• GAMSTOP and other safer gambling organisations where relevant to self-exclusion requests
• Law enforcement or courts where we are legally required to disclose information

Where third-party providers process data on our behalf, we require them to maintain appropriate security and confidentiality standards consistent with our own policies.

Data Security

We maintain technical and organisational measures designed to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Customer funds held with Tote Casino are kept separately from operational funds, in line with the Medium level of protection defined by the Gambling Commission. Our payment systems are enrolled in the Secure Code programme, and we apply encryption and access controls to safeguard sensitive account and payment information across our desktop site, mobile site, and Tote Casino app.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, including meeting our legal, regulatory, and accounting obligations. Where an account remains inactive with no bet placed for 24 months, we treat it as dormant, and we retain the associated records in accordance with our regulatory duties even while applying the relevant administration arrangements to the account balance.

Your Rights

Depending on your location, you may have rights over the personal data we hold about you. These rights typically include the ability to:

• Request access to the personal data we hold about you
• Ask us to correct inaccurate or incomplete information
• Request erasure of your data, subject to our legal and regulatory retention obligations
• Object to or restrict certain processing activities
• Withdraw consent to marketing communications at any time

To exercise any of these rights, you can contact us using the details below, and we will respond in accordance with applicable data protection law.

Responsible Gambling and Your Data

We use certain personal data to support responsible gambling tools, including deposit limits, reality checks, temporary suspensions, and self-exclusion periods ranging from six months to five years. Where you register with GAMSTOP or request self-exclusion, we process this information to ensure that promotional offers, including any Tote casino no deposit bonus communications, are not sent to you and that access to your account is appropriately restricted.

Age Verification and Restricted Access

Our services are intended only for customers resident in the UK or Ireland who meet the minimum age requirement. We use identity and location data to confirm eligibility before allowing full access to Tote casino uk products, including Tote live casino tables, sportsbook markets, and pool betting.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. Where we make material changes, we will notify you through our website or by other appropriate means. We encourage you to review this page periodically to stay informed about how we protect your data.

Contact Us

If you have questions about this policy or how we handle your personal data, our customer care team is available to help. You can reach us by email at customercare@tote.co.uk or feedback@tote.co.uk, by phone on 0800 032 8188 within the UK, 1800 238 669 from Ireland, or +44 1942 314045 from outside the UK. You can also write to us at Customer Care, Waterside House, Waterside Drive, Wigan, WN3 5AZ, or contact us through LiveChat, available 24/7 on our website and within our Tote casino app.