Tote Cookies Policy

At Tote, we use cookies and similar technologies to make your experience across our website, the Tote app, and our mobile platforms as smooth and secure as possible. This Cookies Policy explains what cookies are, how we use them, and the choices you have when you visit tote.co.uk or use Tote betting and Tote casino services. By continuing to browse our site, you agree that we may place cookies on your device in accordance with this policy.

What Are Cookies?

Cookies are small text files that are stored on your computer, phone, or tablet when you visit a website. We use them to recognise your device, remember your preferences, and understand how you interact with our services. Cookies help us run our Tote casino online platform efficiently, remember your Tote login details for faster access, and personalise the content we show you, including promotions, Tote bonus offers, and Tote jackpot updates.

Why We Use Cookies

We rely on cookies for several important reasons. They allow us to keep you signed in securely, remember items in your bet slip, and ensure that our Tote sports casino and racing pool betting products function correctly. We also use cookies to measure the performance of our website, detect and prevent fraud, and comply with our regulatory obligations as a licensed operator.

Types Of Cookies We Use

Essential Cookies

These cookies are necessary for our website and the Tote app to work properly. Without them, core features such as Tote login, account verification, deposit and withdrawal processing, and secure navigation would not function. We use essential cookies to maintain session security, verify your identity, and support responsible gambling tools such as deposit limits and self-exclusion settings.

Performance And Analytics Cookies

We use performance cookies to understand how customers use our site and app, including which pages are visited most often, how long you spend browsing our Tote slots and Tote live casino sections, and whether any errors occur. This information helps us improve our services and fix technical issues quickly. Data collected through these cookies is aggregated and does not usually identify you personally.

Functionality Cookies

These cookies remember choices you make, such as your preferred currency, language settings, or whether you have opted into features like Reel Rewards. We also use functionality cookies to remember if you have previously entered a Tote promo code or Tote bonus code, so we can apply eligible offers correctly when you register or log in.

Targeting And Advertising Cookies

We and our advertising partners may use cookies to deliver marketing communications relevant to you, including information about our welcome offers, free bet promotions, or Tote no deposit bonus campaigns where applicable. These cookies track your browsing activity across websites so that we can measure the effectiveness of our advertising and avoid showing you repetitive adverts. You can opt out of targeted advertising cookies at any time through your browser settings.

Third-Party Cookies

Some cookies on our site are placed by trusted third parties who provide services on our behalf. These may include payment processors, analytics providers, affiliate tracking partners, and social media platforms. For example, if you arrive at our site through a Tote review published by an affiliate, a tracking cookie may record that referral so we can measure marketing performance. We do not control these third-party cookies directly, and we encourage you to review the relevant third party's own cookie policy for further information.

Cookies And The Tote App

When you use our Tote casino app or Tote app for sports and racing, similar technologies to cookies, such as device identifiers and local storage, may be used to remember your settings, keep you logged in, and support features like push notifications for Tote free spins offers or price boosts. These technologies work in much the same way as browser cookies and are covered by this policy.

How We Use Cookies During Registration And Betting

Cookies play an important role throughout your journey with us. When you tote register for a new account, cookies help us remember your progress through the sign-up form and apply any welcome offer you have selected. Once registered, cookies support secure Tote deposit and Tote withdrawal transactions, help us detect unusual account activity, and ensure that promotional terms, such as wagering-free free spins or Tote casino bonus credits, are applied to the correct account. We also use cookies to remember your recent Tote bet history so you can quickly repeat or review previous wagers across our Tote casino slots and racing markets.

Managing Your Cookie Preferences

You are always in control of the cookies we use. Most web browsers allow you to view, delete, or block cookies through their settings menu. Please note that if you disable essential cookies, some parts of our website or the Tote app, including secure Tote login and betting functionality, may not work correctly.

• We provide a cookie consent banner where you can accept or manage non-essential cookies when you first visit our site.
• You can adjust your browser settings at any time to block or delete cookies already stored on your device.
• We respect "Do Not Track" signals where technically supported by your browser.
• You can opt out of certain third-party advertising cookies via industry opt-out tools.

Cookies And Responsible Gambling

We also use certain cookies to support our safer gambling commitments. These help us remember deposit limits you have set, trigger reality checks during play, and recognise accounts that have opted into self-exclusion. This ensures that protective measures remain active and consistent whether you access our services via desktop, mobile, or the Tote app.

Changes To This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our own business practices. Any updates will be posted on this page, and where changes are significant, we will take reasonable steps to notify you, such as through an on-site notice or email. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about this Cookies Policy or how we use cookies across our website, Tote casino app, or other services, please contact our customer care team at customercare@tote.co.uk, by phone on 0800 032 8188 in the UK or 1800 238 669 in Ireland, or by post to Customer Care, Waterside House, Waterside Drive, Wigan, WN3 5AZ. We are committed to being transparent about our use of cookies and to protecting your privacy while you enjoy our Tote betting, Tote casino online, and racing pool products.